Warm up before skiing -
BE4SKI is a new unique concept to encourage and facilitate warming up before skiing.
BE4SKI is a warm-up area equipped with 4 exercise apparatuses allowing skiers to warm up before hitting the slopes, and to stretch after a day spent skiing. This fun concept is easy to install anywhere, and helps to reduce the risk of ski-area related injuries.
Start date: winter 2014
Design and R&D location: France, Savoie, Albertville
[ Advantages ]
- Economic benefits : increase perceived value and customer satisfaction, attract new customers
- Social impact : use local subcontractors
[ Company value-add ]